What we believe

While many independent Self Storage businesses are well-managed, there's often room for improvement and upside potential. A skilled investment firm can unlock this value through strategic CRE acquisitions creating a substantial opportunity for wealth growth. At First Gen Equities we focus on acquisitions that have 1. Undiscovered value 2. Room for optimization 3. Potential for renovations/enhancements 4. Opportunity to implement professional management.

Niche Investing

Self-storage boasts surprising value-add opportunities and wealth-building potential, outpacing multifamily properties. Fragmented ownership ensures this trend's longevity. These Commercial Real Estate (CRE) Assets are mostly independently owned (76%). Many mom-and-pop operations prioritize profitability over optimization, presenting opportunities for skilled investors and operators to acquire and enhance these assets.

Watch AJ Osborne, a renowned Self-Storage Industry expert highlight the value-add acquisition strategy to understand what we do!
Initially, self-storage seemed unremarkable to us. We wondered, where's the value? It's essentially a simple structure: sheet metal, rivets, a door and concrete. No frills like countertops, cabinets, flooring or aesthetic touches. Multifamily investments seem far more dynamic and exciting, which explains why they dominate podcasts, books and training programs. In contrast, self-storage resources are scarce. Its surge in popularity among investors stems partly from overflow demand from single-family, multifamily, and other asset classes. With multifamily pricing reaching peak levels, investors seek value elsewhere.
Acquiring and optimizing underperforming self-storage facilities offers attractive opportunities for investors and operators.
Why Mom-and-Pop Acquisitions?
Affordable entry points
Growth potential
Value-add opportunities
By targeting mom-and-pop facilities, savvy investors can unlock hidden value and drive growth in the self-storage sector!

Wealth Building Through Commercial Real Estate

Tax Benefits:
Depreciation and amortization: Commercial real estate investments offer tax benefits like depreciation and amortization, which can help reduce your taxable income.
Passive income tax advantages: Rental income from commercial real estate is considered passive income, which may be taxed at a lower rate.
Diversification:
Diversify income streams: Commercial real estate investments can provide a steady stream of rental income, reducing dependence on a single income source.
Return on Investment:
A sale of a commercial business offers significant upside potential, with returns often ranging from 50% -100% or more of the initial investment.

Self-Storage Ownership Advantage

Contrasting self-storage ownership with multifamily:
Multifamily
Dominated by large, well-capitalized players
Difficulty acquiring underperforming properties
Consolidated market
Self-Storage
Fragmented ownership (76% independently owned)
Opportunities for strategic acquisitions
Room for optimization and value-add
Why do we Chose Self-Storage?
Attractive ownership dynamics
Growth potential
Unlocked value through strategic acquisitions

The Power of Professional Operations

Most small operators view self-storage as a hands-off investment, generating mailbox money. But savvy investors can transform underperforming facilities into lucrative assets.
Key Strategies:
Leading marketing techniques
Expert operations management
Revenue optimization
Value enhancement
Would you like more information on self-storage investments?

What we look for

Key Acquisition Criteria

Underperforming facilities, Low occupancy rates, Outdated infrastructure, Limited marketing efforts

Experienced and Motivated Management teams

We look to partner with motivated Self Storage Management teams that have a track record in successful operations, value-add acquisitions and expansion development.

Quality Industry Service Partnerships

We partner with companies that are serious about high quality self storage practices. We believe in leveraging the knowledge and experience of industry professionals by teaming up with the best from Customer Service, Marketing to Security and Client Safety.

Innovation and emerging technologies

We harness innovative solutions to automate and streamline facility management, integrating emerging technologies to optimize operations

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Partner with Experts

For passive investors, teaming with experienced operators can provide:
Key Strategies:
Hands-off investing
Access to expertise
Potential for significant returns
Self-storage has been a rock-solid option for decades, right? Whether the economy's booming or struggling, people need a secure spot for their treasures.
Think about it:
Key Factors Contributing to Self-Storage Demand
Downsizing and moving
Holding onto cherished items
Business needs
Self-storage shines in:
Economic downturns (like the Great Recession)
Boom times
Wonder how self-storage investing holds up during recessions? Well, here's the thing: people always need storage!
Think about it. Americans have tons of stuff, and that's not changing soon. Baby Boomers are downsizing, e-commerce entrepreneurs need inventory space, and renters require storage solutions.
In good times, self-storage investments thrive due to:
Sticky tenants
Regular rent hikes
Operational upgrades
Leveraged equity
And in recessions?
Self-storage is a relatively small expense
People prioritize storage over discretionary spending

Professional construction services with architectural expertise

We believe that our clients are a fundamental part of the design process and we collaborate. Construction is a process which consists of assembling or building infrastructure.
A unique combination of engineering and construction.
Developing our client's dream space for their business.
We’ve constructed some of the most iconic projects.
Our philosophy is based on a conceptual approach inspired by vision and design

Construction equipment, engineering, planning and innovation

For more than 30 years, Byron Group has earned one of the finest reputations across the globe for construction engineering service that achieve our client’s vision

We always deliver exceptional and sustainable outcomes for our clients

We work collaboratively to create value through built and natural assets that work in harmony with their surroundings – from shopping centers in Shanghai to reduced air pollution in New York City. Improving quality of life.

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Completed Projects

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We are your trusted manufacturing & engineering partner

We have a professional team of construction workers and auditors for your company

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